Santiago de Chile is a growing first world city in South America. People are beginning to use the internet to make purchases but there are many skeptics. For internet marketers in Chile, there are tremendous opportunities here especially when you take into consideration the number of poorly designed websites that cannot rank with SEO Google in Chile.
In Chile, how do you create a website that is SEO (search engine optimized), have a unique selling point and drive traffic to your site? Well, it isnt through AdWords or Facebook ads because those are becoming less effective every day. Ranking on page 1 in Google Chile is the only real option. So once you figure out how to drive traffic for buyers keyword phrases, then youve got to focus on conversions. In all of your online/offline marketing materials, make sure that each prospective buyer perceives that your offer is different. It could be price (but this is the worst to focus upon since how low can you actually go?). It could be value. But in most cases if you are not selling a proprietary solution, then it has to be in service.
To become more efficient with your internet marketing, you have to set goals for your progress. You cant depend solely upon waiting for organic ranking or your keyword phrase to be picked up due to your SEO efforts. You have to make some waves in the social media sites also. This is what naturally occurs when a great product/service is released. As youre doing this youll find that using a program to track site behaviors will give you an indicator as to what youre doing right/wrong.
Figure out a way to get your target market involved. It is said that you have to be seen or heard at least 7 times before someone makes a buying decision. This means using social media and email lists to give your prospects up to date information on your prices, sales, and seasonal promotions. The downside of offering too many sales is that people become bargain-hunters and never buy at full price because they know youll offer a sale soon. That said, these happen to be fairly effective ways to constantly keep your consumer informed while keeping your brand(s) in front of them. The RSS feed for your site and shopping cart can ultimately drive traffic to you when done correctly.
So if you are new to internet marketing and marketing online in Santiago, Chile, set a clear goal for yourself about where you want to take your SEO business. Some of the so-called experts in business (who have jobs but arent business owners) say focus on one thing at a time, but you really wont be able to… Internet marketing means wearing a million hats and juggling two million jobs all the time. The risks are big but the potential payoffs are huge. To stay on top of the Chilean internet marketing environment, pay attention to changes in ranking and youll probably want to follow sites that talk about industry changes. The internet is always moving forward and chaotic, so IM and SEO is always going to be changing. There are some foundational, basic principles that will result in long term ranking and these are: quality, unique content; fast website speed; proven products/services that people buy; and high quality backlinks or social mentions to your website pages. The search engines will change their algorithms all the time to try to offer the most exact search results. Keywords phrases will rise and fall in popularity. Site designs that seem innovative today will most likely look outdated in the next year or two. As an internet marketer the only thing you can do is keep up with the online marketing trends in Chile and do your best to flow with them. The only way to consistently be successful, is to adapt to the realities of the market.
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